Lake Argyle Cruises
Lake Argyle Cruises, founded by Greg and Matt over 26 years ago, have a unique knowledge of Lake Argyle. We live in an information overload culture, tending to consume knowledge digitally, Greg and Matt stand behind the quality of their brand, passing on their first hand experience and hidden gems, in person on a fabulous cruise across one of the worlds largest man made lakes. With trust and credibility at the heart of there ethos, they wanted to redesign their website to build trust between themselves and their loyal customers.
Freedom & Security
The old website had become slow, hard to navigate and un-secure. Time to change to a more secure and professionally built theme. I worked with Greg to migrate their hosting to a faster and more secure server. This offered much more value for money and dramatically improved performance. The new design focused on improving conversion with call-to-action for online booking and a faster, streamlined experience for customers.
A Crusy Experience
Their old website looked a little weathered, and overwhelming. I designed a bold full width landing page, with minimal text boxes, allowing the images to make a full impact, and direct users to act by booking online.